Committee Name: Starbucks Board of Directors, 1992
Organ: Councils, Boards, and Courts (CBCs)
Undersecretary-General: Jaebok Lee
Deputy Undersecretary-General: Claudia Leonor
Chair and Crisis Managers: Halle Hagan, Matt Ellison, and Brendan DeSimone
Topic A: Business and Global Expansion Strategy
Topic B: Development of Reputation and Public Image
A Letter from the Chair
Welcome to the Starbucks Board of Directors! This meeting will be comprised of members of the Starbucks corporate board, its regional directors and key stakeholders. During the committee, we will explore the challenges and successes that the Starbucks board has encountered since the launch of its Initial Public Offering in 1992. These challenges range from leadership transitions to global expansion strategies and acquisitions, and the successes encompass the world-renowned corporate culture and sense of corporate-social responsibility that Starbucks has developed over the last two decades. We will look at how individuals shape the entrepreneurial spirit of a company, and how leadership can make or break a company in times of crisis. We will also examine the means by which a company builds a reputation – for better or worse, and how company values permeate all decisions which its executives make. A company must be guided by a mission in order to sustain its long-term success, and Starbucks is a prime example of a company guided by its values.
In this committee, you will explore a real-world business case. We will look at the impact that technological change, financial crises and globalization have had on the day-to-day operations of a multinational corporation. You will familiarize yourself with business vocabulary and learn to think critically about the short and long-term strategies which accompany business growth. We will examine successful and failed growth and expansion strategies which Starbucks has attempted, and you will craft your own as well.
I look forward to meeting all of you, and I look forward to engaging in a weekend of fiery debate, strategization and innovative ideas.
Chair, Starbucks Board of Directors