Committee Information

Committee Name: Starbucks Board of Directors, 1992
Organ: Councils, Boards, and Courts (CBCs)
Undersecretary-General: Jaebok Lee
Deputy Undersecretary-General: Claudia Leonor
Chair and Crisis Managers: Halle Hagan, Matt Ellison, and Brendan DeSimone
Topic A: Business and Global Expansion Strategy
Topic B: Development of Reputation and Public Image

A Letter from the Chair

Hello Delegates!

Welcome to the Starbucks Board of Directors! This meeting will be comprised of members of the Starbucks corporate board, its regional directors and key stakeholders. During the committee, we will explore the challenges and successes that the Starbucks board has encountered since the launch of its Initial Public Offering in 1992. These challenges range from leadership transitions to global expansion strategies and acquisitions, and the successes encompass the world-renowned corporate culture and sense of corporate-social responsibility that Starbucks has developed over the last two decades. We will look at how individuals shape the entrepreneurial spirit of a company, and how leadership can make or break a company in times of crisis. We will also examine the means by which a company builds a reputation – for better or worse, and how company values permeate all decisions which its executives make. A company must be guided by a mission in order to sustain its long-term success, and Starbucks is a prime example of a company guided by its values.

In this committee, you will explore a real-world business case. We will look at the impact that technological change, financial crises and globalization have had on the day-to-day operations of a multinational corporation. You will familiarize yourself with business vocabulary and learn to think critically about the short and long-term strategies which accompany business growth. We will examine successful and failed growth and expansion strategies which Starbucks has attempted, and you will craft your own as well.

I look forward to meeting all of you, and I look forward to engaging in a weekend of fiery debate, strategization and innovative ideas.

NAIMUN LoVe,

Halle Hagan

Chair, Starbucks Board of Directors

[email protected]

About the Chair

Halle is a member of the Georgetown Walsh School of Foreign Service’s class of 2018, pursuing a major in Science, Technology & International Affairs with concentrations in Business, Growth and Development and Computer Science, as well as a minor in Chinese. Growing up in Hong Kong inspired her interest in international affairs, particularly those concerning Asia. This will be Halle’s final NAIMUN, and her eighth and final year doing Model UN. Halle has been involved in Model UN at Georgetown through both NAIMUN and NCSC, NAIMUN’s Sister Conference. Last year, Halle had the privilege of serving as the Executive Director of NAIMUN LIV, and she cannot wait to be back at the Washington Hilton again this February. Outside of Model UN, Halle works as an RA in a freshman residence hall, reads and writes poetry, and seeks out new restaurants to try in her spare time to maintain her status as a #foodie. Halle looks forward to working with the rest of the NAIMUN Staff to create a great conference this year! Please do not hesitate to contact Halle with any questions, concerns, or suggestions.

About the Crisis Manager

Brendan DeSimone is a rising sophomore in the School of Foreign Service. He plans to major in Science, Technology, and International Affairs with a concentration in Science, Technology, and Security. Brendan grew up in the suburbs of Boston and moved to London for some of his childhood, returning to Massachusetts for high school. Last year, Brendan was a Crisis Analyst for DC City Council, 1990. Outside of NAIMUN, Brendan in a writer for Science and Society, a Triple Helix Society Publication. Brendan is also an avid sneaker collector and reseller.

Learning Goals

NAIMUN strives to provide the most well-rounded educational and enjoyable experience to delegates. The learning goals for Starbucks Board of Directors are as follows. Delegates will gain:

  • Understanding of the different roles that make up the leadership of a global corporation.
  • Understanding of what an IPO is and recognition of its intricacies.
  • Understanding of how a market works, especially in regards to competition between similar items.
  • Knowledge of the impact of technological advances on corporations.